Midwest ATC. There are two basic types of dental drills: electric and air-driven. Originally positioned as a drill with the power of an electric with the weight and simplicity of an air-driven drill, our task was to relaunch the Stylus ATC and explicitly tout the new product's unexpected performance features and breakthrough sensor and suspension technology.
Quite literally, we "wowed" them.
We created an integrated campaign with print ads, a microsite, videos, testimonials, demonstrations, educational guides and sell sheets to arm their sales force. The results exceeded the client's sales objectives, with increased website visits and expanded length-of-stay for each site visit.
