Schawk Inc., a five-decades-old company with deep roots in the pre-press and graphics world, found that its service offerings had far outgrown the industry’s perception of the company – even its employees’ own perceptions.
Schawk needed to re-position itself in the marketplace and gain access to C-Level executives to deliver a concise and compelling story. It needed to convince its own employees that a new kind of collaboration was both possible and necessary, to ensure that Schawk would excel in a marketplace that now has less need for “service bureau” expertise and more need for integrated strategy, creative, design and execution services.
Symmetri and Schawk launched a new positioning—Brand Point Management-- through webcasts in regions around the world supported by a brand culture book, posters and a brand video. Communications demonstrated how Schawk accomplishes brand point management, showed proof-of-success and positioned Schawk as a leader in the category. Launch communications included an overview brochure and presentation, white papers and position papers, podcasts, web content, a flash animation, targeted direct mail and case studies.
