Executive
Executive
Digital
Digital
Creative
Creative

Cassidy Wilson

Social Media Specialist
“Jedno pivo, prosím” means “One beer, please” in Czech. Cassidy learned this essential phrase from her English students in Prague, and it’s a perfect example of succinct communication that brings decisive results. With her degree in writing and education from Marquette, her passion for creative storytelling, and her inventive use of social media platforms to drive B2B, Cassidy is the writer and strategist you want on your side. And she’s always looking for creative opportunities to deliver more with less: “A Roman legionary walks into a bar, holds up two fingers and says, ‘Five beers, please.’”

Blog posts by Cassidy »

Garrett Miller

Front End Web Developer
Garrett likes dogs: He raises them to lead the blind, then takes them back when they retire. Garrett likes thinkers: He plans to name his next dog Chompers after Noam Chomsky. Garret likes cycling: He rode from LA to Moab, then decided to just keep pedaling all the way to the Atlantic. Garrett likes service: He turned that adventure into a fundraiser for a drug rehabilitation center. Garrett likes chess, jazz, history, logic and puzzles. He likes the imagination and creativity of it all, and applies it to front-end development. We like Garrett for that.

Andrea Kinney

Project Manager
Andrea says she’s just a squirrel, trying to find a nut. She found plenty of those when she joined our team. But a good project manager knows it’s not just about finding something. It’s about finding the potential within it. Check out her rescued pit bulls, Coco Puff and Cupcake. Or her ability to bring back the character of an old house. Or her way with plants, from garden to floral arrangement. And look at the results she gets with her infallible philosophy for bringing out the best in any client project: Communicate early and often.

John Imburgia

Supervisor, SEO and CRO
It seems like whenever we go looking for someone with strong analytical skills and technical prowess, we find someone who could just as easily be an artist, philosopher or rock star. Our aspiring Supreme Chancellor of Digital Strategy played bass in a touring band, managed a restaurant, and fell in love with digital marketing along the way. His girlfriend insists that if it wouldn’t kill him, he would be hooked up to a chorizo IV 24/7. Favorite quote: “The person who says something is impossible should not interrupt the person who is doing it” – attributed to “some guy.”

Blog posts by John »

Shane Sevo

Marketing Director
If Woody Allen, W. H. Auden, Kanye West, and David Hasselhoff met in a bar, Shane would invite them to join his book club in classic Rushmore style. Raised as an only child with never enough Legos, educated as a misplaced engineer, and finding his own in digital media, he’s as surprised as anyone at landing on a marketing career. Shane wages campaigns with the mantra, “Real artists ship,” constantly calling the publish button in his work. A Finnish lumberjack at heart, he’s always planning an escape into the woods of distant lands.

Adam Hulett

Graphic Designer
When he was a kid, Adam liked to sketch NBA logos. At some point, he realized this was called “design” and it was what he wanted to do when he grew up. Adam’s “full-on passion” for design finds inspiration in his other loves: Hiking and camping. Art and architecture. Music ranging from the Beatles to Metallica. Pinterest, his addictive “wall of wonder.” Like the NBA logos, all these and more feed Adam’s creative imagination. “Creativity can solve almost any problem,” he says, quoting George Lois. “The creative act, the defeat of habit by originality, overcomes everything.”

Ryan Mannion

VP/Account Director

As one of Symmetri’s founders, Ryan has done it all. Discovery, strategy, execution for every client. Guidance for every member of the account team. Brand development, messaging and management across every channel. Beer procurement for every celebration. Diaper duty for his adorable twins. Through it all, he’s developed ideas for how to make a difference. Ask him, and you’ll hear, “Make it real!” “Get to know people!” “Be helpful!” “Stand for something!” But you don’t really have to ask – just watch him work and see for yourself.

Blog posts by Ryan »

Andrea La Torre

Account Manager
“It's not just about delivering on a project. It's about creating an experience.” Andrea always wanted to make art when she grew up, and that’s what she does in her spare time. At Symmetri she does account management for major websites. Project management for “feature sprints.” DrupalCare support management. Sales and new work kickoffs. Invoicing and revenue tracking. She even contributes her eye for design. A meaningful experience has a lot of moving parts. Bringing them into perfect balance is an art in itself, and Andrea is a master.

Nina Falcone

Senior Social Marketing Specialist
Nina crushes social the way Shea Weber crushes hockey pucks. She honed her game as a sportscaster and news director at Radio DePaul while earning a double major in journalism and new media. Then she broke into the big leagues as a digital producer and reporter covering the Chicago Blackhawks for Comcast SportsNet, where she was named by Sporting News as a “Must-Follow Twitter Account.” Moving to the world of marketing, she’s managed multiple social media channels, produced videos and developed websites while writing for Fortune, Forbes, Entrepreneur and Inc. Nina’s a hat trick: smart, social and Symmetrical.

Blog posts by Nina »

Nora Dyer

Senior Copywriter

With digital ink in her blood, Nora has delivered concepts and copy for many of the world’s most recognizable brands, from cereal and beer to smartphones and luxury cars. Her secret? “I love this business. I love finding the little insights that make each client and product unique. Advertising can be beautiful and challenging and smart and still sell the heck out of products. I have an idea how to make that happen. Actually, I have about a million of them.” That’s why this “NRD” is our Double-Agent for Copy and Moxie.

Chris Keller

Director of Technology
Chris jokes that he’s the brains of the operation and points to his always-reliable lunch picks as proof. But the real proof is his bottomless appetite to learn more and advance his craft. “Coding standards, process, workflow and building systems around them is something I enjoy very much,” Chris says. “Creating reusable components and building configurable features to extend them just feels right.” His preferred ingredients: “I’m a fanatic Linux distro hopper, and I love open source software, from Arduino to zsh and everything in between.” That’s quite a menu. Curiosity is the secret sauce.

Rusty Martin

Drupal Developer
“When you can't run, you crawl. And when you can't crawl … you find someone to carry you.” Rusty’s favorite quote from Firefly, the cult-classic space western, says a lot about his work. He’s the one doing the carrying. “I’m a back-end developer for the most part,” he explains. “I don’t do well with the pretties.” Think of it this way: Your beautiful user experience is riding on the back of some very muscular code. Our Drupal space cowboy wrangles that steed, and Crock-Pot Thursday would be a good time to thank him for it.

Andy Blanchard

VP DIGITAL STRATEGY/UX
If you had unlimited power, what would you like it to say on your business card? Andy says it would be, “I have unlimited power, but still one hell of a nice guy.” That’s a perfect job description. Ever since building his first website at age 13, he’s learned that there are no limits to what you can accomplish in the virtual world. And that to channel all that power, you need to put user understanding and empathy first in everything you do. Nice-guy power: A solid foundation for building a successful development business.

Amber Max

Senior Digital Marketing Specialist
Princess Amber of Paid Search likes to prank her coworkers. Fortunately, that’s something royalty can get away with here at Symmetri. Like any princess, she’s also extremely cultured. In fact, she holds a degree in communication and culture with a minor in Italian language and culture. Her ambitions for world domination have already taken her from Paris to the Vatican, from the Western Wall to Googleplex. And of course, Chicago. “I really know how to make an impression,” Amber says. “That’s a digital marketing joke.” It’s not very funny, but it’s very true.

Blog Posts by Amber »

Hillary Lewandowski

Senior Drupal Developer
She drives a stick shift and loves a good bourbon. Her vegan baked goods are the pride of Crockpot Thursdays. She can solve a Rubik’s cube in less time than it takes to feed her nine pets — a dog, two cats, two parrots and four lizards. Her passion is introducing girls and women to the science, art and fun of a tech career. She says, “As long as you know how to break down a problem into little pieces, you know how to code.” None of this is remarkable in itself. Taken all together, it’s utterly unique. That’s Hillary.

Carl Triemstra

President

Everyone who joins Symmetri discovers on day one that Carl is a passionate guy. You can’t miss his drive, whether he’s cheering on the Michigan Wolverines or his own Symmetri team. Showing photos of his grandchildren or showing a new branding plan to a client. Singing in his choral group or singing out in the office halls, “Make it happen! Move the mouse!” Whatever the pursuit, the important thing is to go all in, all the way. Carl’s passion is infectious, and we’ve all caught it. That’s why we love delivering our best under his remarkable leadership.

Mark Masseur

Principal, Executive Creative Director

Mark is a designer’s designer. His big-picture concepting and attention to every detail of execution influences virtually everything we create – whether or not he personally touched it. That’s because he’s also a mentor’s mentor. Count on Mark to ask the tough questions that get you thinking deeply about the project’s true aspirations. And your own. If your art and copy can work harder to uncover needs, deliver answers and inspire action, Mark will help you find the way.

Blog posts by Mark »

Marc Miller

SVP/Digital Strategy + User Experience
A programmer runs to the store for a loaf of bread. His wife says, “If they have eggs, get a dozen.” He returns home with 12 loaves of bread. Marc helps us avoid problems like that with insight into each client’s needs, a clear vision of the goal, and strategic direction for getting there. It begins with empathy. You have to find the pain points — whether it’s a kid’s skinned knee or a client’s bounce rate — before you can make a difference. Quoting Leonard Cohen, “There is a crack in everything. That’s how the light gets in.”

Blog posts by Marc »

David Harrell

Senior Copywriter

A diploma in advanced French from the Université Lumière in Lyon. Degrees in French literature, linguistics and political science from Indiana University. Singer, songwriter, guitarist and bandleader. Runner, traveler, outdoorsman. But no studies in commercial or technical writing: Does that sound like a typical copywriter to you? Well, we’re not interested in typical. We want extraordinary. That means a deep curiosity about the world and a deep facility with putting whatever you learn about it into words. That’s David.

Anna Dumitru

Director of Finance + Operations
Anna came to Symmetri to help ease our growing pains, streamline our operations, and foster the efficiency empowers our team to deliver decisive wins for our clients. She lives life in full color, enjoying the arts in all their variety. She has a special affinity for furniture design. She’s a huge fan of freight trains. If you’re offering cake, any kind, she’d love to take a slice or two off your hands. But despite all of her colorful interests, Anna says, “I enjoy working with numbers because they’re black and white. They measure success. They tell stories.”

Brad Czerniak

Senior Drupal Developer
“I do one thing, I do it very well, and then I move on.” Brad applies the philosophy of Major Charles Emerson Winchester III from M*A*S*H in all he does, whether it's cutting through support tickets like a wartime surgeon, creating elegant technical architectures or sprinting intervals to improve his race times. A librarian by training and Drupal master by calling, Brad quotes another classic character, Isaac Jaffe from Sports Night, on the need for perspective: “If you’re dumb, surround yourself with smart people. If you’re smart, surround yourself with smart people who disagree with you.”

Tom Smart

Associate Creative Director

Tom fell in love with the written word around the same time he started wrecking things to see how they work. Fortunately, he now limits himself to taking words apart – then throwing out the ones that aren’t working and putting the rest back together better than before. But he never lost his fascination for structure, tools and technology. That’s why he sees B2B marketing as a perfect fit. He gets to explore what engineers and other brilliant people do – then put words to work to help them do it better. All without breaking anything.

Blog posts by Tom »

Katelyn McGill

Associate Creative Director

Where did this whirlwind come from? Katelyn hails from Omaha, Nebraska, where tornado watches are a way of life. With degrees in both mass and visual communication, and experience working in nonprofit, B2C and B2B agencies, she breathes fresh ideas into every aspect of concepting, branding, graphics, digital, social, video – you name it. Katelyn is a perfect storm of creative energy. But here’s the thing – whenever she’s around, it feels like the sun is shining.

Blog posts by Katelyn »

Jared Keonigshofer

Senior Art Director
Jared likes to take it all in. He can point you to great films you’ve never heard of, or out-trivia you on your favorite blockbusters. He’s a stadium food connoisseur. He’s already explored much of the U.S. and Europe, but just getting started. He volunteers his time designing for non-profits he’s passionate about. And he’s constantly honing his skills, from design and illustration to photography and 3D modeling. Because the more of life you take in, the more you have to give back in great work.

Blog posts by Jared »

Aarushi Shah

Senior SEO Strategist

A Chicagoland native, Aarushi speaks a bit of French and is fluent in Hindi, Gujarati and “fake Indian accent.” Although she claims to excel at being a sarcastic pest, she’s really a Hallmark movie-loving softie at heart. A loyal friend. The ideal road trip companion. An introvert in an extravert’s body. A Bears fan, win or lose. She’s also a search engine wizard, and that means acting quickly and decisively. Quoting “someone, somewhere,” she explains, “Right or wrong make a decision. The road of life is paved with flat squirrels who couldn’t make a decision.”

Blog posts by Aarushi »

Anna M

Associate Creative Director