At Symmetri, we started with a very simple but important commitment—to stay focused on helping B2B companies drive demand and build their brand. That was more than 15 years ago, and we have grown...

I love marketing. There, I said it.

To some people, it may sound like “I love lying” or “I love stealing.” They’re wrong about that. But I don’t blame my social circle for not getting what I do or...

Remember when you first became aware of blogging? I still remember years ago when I used the word “blog” while talking to a colleague and he didn’t know what I was talking about. I had to explain...

“Sweat the big stuff and the small stuff. The big stuff wins accounts. The small stuff keeps them.”

When I first started at Symmetri, that’s what I learned from one of our founding members, Ryan...

Chicago’s Best B2B creative agencies came together on October 21st, 2014 for the BMA Tower Awards hosted at Moonlight Studios. We at Symmetri were very pleased to attend and enjoyed the wonderful...

Google does it. So does Amazon. Even the BBC does it. And there is no reason everyone shouldn’t be doing it.

It is A/B testing, and it’s an effective and unbiased means of understanding your...

“Bitcoin is a virtual currency used for buying, selling and trading. A single bitcoin is a digital string of numbers and letters.  Individual computers in a collection of computers (the bitcoin...

How to use social networks to improve your business network

Are you looking to get more value out of your next trade show or conference?

Have you wondered if your social channels could connect...