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News and Ideas

Complete site redesign for Accurate Perforating targets three distinct audiences
Our latest work for Accurate Perforating involved a complete redesign of their website. As part of our research and by working closely with Accurate, we determined that three separate types of customers, each with very different needs, would be visiting this new site: Architects & Contractors, Original Equipment Manufacturing Accurate & Fabricators, and Service Centers & Distributors.

Symmetri designed Accurate's homepage to greet the user with a choice of three self-identifying portals. Once past this first page, content is targeted specifically to each user, creating a more functional and efficient experience.

See it live at AccuratePerforating.com

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Our journey has been focused, yet diverse. We have walked a path that has provided us a deep understanding of the environment and challenges you face. We have the opportunity to see and learn where others have succeeded and failed. Whether creating distinct sub-brands for an industrial electrical components giant, to helping some of the world's leaders in dental technology launch breakthrough professional products, our experience has always steered us toward one goal: to drive sales.


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